Equivalent to a very affordable £32* per month!

That’s much less than a take out flat white every day!

*Based on single annual subscription fee of £378 + VAT

Join the Idea Time Membership® and I’ll work with you to action your ideas more effectively so you can achieve your big business goals.

There are SO many things that you could be doing to grow your business, but only 24 hours in a day.

So how do you decide which ideas will make the most difference to your bottom line? And how do you get your team or business network on board so that you can get results – fast?

Join the Idea Time® Membership and I’ll work with you to action your ideas more effectively so you can achieve your big business goals.

You will have access on tap to high-quality, time-efficient professional innovation masterclasses, creative tools and techniques and a wealth of meeting and workshop resources, not to mention a community forum.
Plus, whenever you’re ready, if you sign up as an annual member you will also benefit from one-to-one innovation coaching with me that will help you to think differently, work out how to achieve your big, hairy, audacious business goals and skyrocket your success. I will tailor your quarterly hour-long coaching sessions specifically just for you.

I will help you to create some time for you to think freely, fearlessly, explore options and risks, and make the best decisions for you and your business. I will also provide an invaluable expert perspective and fresh pair of eyes. Your one-to-one coaching is all completely confidential and my only aim is to help you succeed.

You’ll need to commit just a few hours a month to make the most of the new materials that I will publish for you each week to help you work towards your goals. I’ll be there to guide you, supporting you as little or as much as you need me to. 

There’ll be playbooks, toolkits, video tutorials and bite-sized chunks of learning (called “lightbulb moments”!) to accelerate and strengthen your innovation process. 

You can also choose to get the support of a group of other likeminded innovators who are all committed to entrepreneurial thinking, professional and business growth.


Idea Time gave me the unique opportunity to spend a focussed 20-60 minutes every week on my business.  It helped re-excite me and remember why I started the business. Instead of concentrating on the day to day issues and challenges idea time helped me think about the amazing possibilities and gave me a new perspective on my business. Idea Time has given me a wealth of new techniques that I can apply to all sorts of situations. Idea time is an essential programme for anyone in business who wants to not only to dream about the possibilities of where their business could go but also develop effective creative strategies to bring those possibilities to life.”

Amanda Selvaratnam

Associate Director of Research and Enterprise and Head of Enterprise Services

Director of The Training Gateway

University of York

“I am compelled to write a recommendation for Jo having been coached by her. The clarity of her thought process and the ability to get under the skin of a problem, understand others’ view points to help solve critical issues using some of the great techniques that Jo has developed for Idea Time are fantastic. She epitomises creativity in the way she teaches and delivers. I am already seeing a ROI for my own thought and business processes that are positively impacting on my business development and the product development and helping grow my business. I approach my day-to-day thinking using the tools that Jo has shown me to create many light bulb moments. If you are stuck or want to develop an idea take a look at the material she has already created and posted and sign up to her course. It really will help.”

Andrew Palmer

Managing Director

The Gravitas Matrix


“Idea time has been a fantastic experience for both me and my business, I started feeling really unclear about exactly what I wanted to achieve, how to progress and in truth I just felt stuck in time!  The Idea Time process has been really great but most of all for really pushing me to look beyond the norm, I have realised in order to achieve what you really want you need to get out of your comfort zone. It’s been a massive benefit to really explore my options in depth and realising just how many I had to choose from! Working with Jo has been fantastic. […] If you want to really see things clearly, develop a clear plan of action that delivers which enables you to get move from life this is the programme for you.”

Sarah Byrne


Mosaic Events


“Dr Jo is a very special kind of person. I worked with Jo during two innovation workshops and also on her Idea Time Programme. I would not hesitate, even for a second, to recommend working with Jo. For me several things make her stand out. Jo has incredible energy and a real, infectious passion for innovation. She has a great set of tools, techniques and approaches for creativity and ideation. Clearly experienced in using these approaches, Jo uses a range of interesting ways to bring them to life – making them usable, useful and fun! Creativity isn’t just about ideas though. Yes, Jo’s Idea Time programme leads to the creation of rich veins of ideas you might not have otherwise had. But it also focusses you on how to make those ideas happen. That’s where your ideas become valuable. If you have the opportunity to work with Jo, take it!”

Paul Slater


The Change Shed


“I completed Idea Time with Dr Jo, I found it enlightening and enjoyable. Idea Time helped me to achieve my BHAG (Big, Hairy, Audacious Goal), with surprisingly little effort. I found the techniques very effective, and certainly I am a better equipped leader, with simple tools and tricks in my pocket through Idea Time. I looked forward to my one on one discussions with Jo and always finished these highly motivated. Idea Time has re-awoken a desire in me to learn and undertake further personal development, I highly recommend Idea Time, and have encouraged team members, who are now chasing their own BHAGs through Idea Time.”

Joe Lavan


Coffey Northumbrian


“I’ve found the combination of reading, thought-provoking activities, watching Jo’s Friday videos and one-to-one phone calls with Jo, extremely effective. […] Jo’s experience, knowledge, and gentle way of making great suggestions, has truly enabled me to move forward during a time of major transition for me; from being one of two Directors running our small organisation, to being sole Director, with a changing team, and the need to build a strong vision for our future. Idea Time, more than any training I have participated in, has had the largest impact on my practice, helping me to work more effectively with the ‘bigger picture’ and with those that are on this journey with me – from my immediate team to my wider network of colleagues across the companies we collaborate with.”

Joy Parvin


Centre for Industry Education Collaboration

Department of Chemistry

University of York

“Jo’s passion for helping businesses succeed and grow was obvious from day one. […] The support and tools that were provided whilst working through the Idea Time programme are relevant to all businesses, no matter how established they are or the size of the business.  I put the practical skills I learnt into action very quickly to help me plan and prioritise my day and tasks, to allow a much more productive and strategic working week. I found the Idea Time roadmap, tools and workbooks a fantastic way of putting my ideas down on to paper in a way that made me think differently, more creatively and also in an organised, structured format. […] Since I have been working with Jo and Idea Time, the results in my business growth have been phenomenal. The approach I have now adopted has resulted in 300% growth in turnover […]. Not only is Jo very experienced and knowledgeable, but she is also incredibly easy to talk to and a pleasure to work with. I would recommend Jo and Idea Time in a heartbeat and think the investment is returned in so many ways. Thank you so much for your support Jo, and for pushing me when I needed to be pushed!!”

Deborah Carr


Total Spa Solutions

“I was really blown away by Jo. I remember when I was passing through the business fayre between lectures, I loved her Blue Ocean Strategy which was based on thinking laterally and taking ideas from other sectors, to be different and to stand out. […] We’re having a massive year this year at Ascensor, with legal contracts being worked on for a new building move. It was my BHAG (Big Hairy Audacious Goal) to be in that building by September this year and it’s all going according to plan and it’s because I’ve taken the time to properly focus on my goal. Also, my one-on-one time with Jo really looking at the goal has really helped because it is a huge commitment and in my heart 100%, it’s the right thing to do. […] Just by having the confidence, everything has fallen into place. I’ve had month, after month of the best months ever. I’ve recruited amazing people who have hit the ground running and it’s all to do with taking that time out to focus on the business and myself. And with taking that time out, doors often open that you don’t expect. I can’t thank Jo enough.”

Andy Firth


Ascensor Limited

Join the Idea Time Membership® and I’ll work with you to action your ideas more effectively so you can achieve your big business goals.


A free 20 minute induction call with me to set you on the right path (annual members only) – this is in addition to the one-to-one coaching sessions

Weekly, optional online ‘office hour’ where you and other members can put your questions directly to me. These will all be recorded so you can see them later if you miss them

Discounts & advance booking on my live events

Exclusive access to my content library, which includes video tutorials, worksheets, audio and live classes on everything from achieving your business goals to implementing commercialising your ideas, innovation tools and techniques and how to use them, how to design and run more effective and creative meetings and workshops and much more

Exclusive access to video interviews with leading innovation and business growth experts, with a new interview address each month

A monthly expert masterclass from me on how to innovate and grow your business, complete with all the downloadable resources you need to help you put the tools into action

A massive library of innovation tools, techniques, articles and video resources that you can access at any time

Online access to me personally on a one to one basis, either in the forum, via my personal email

We can even arrange a quick phone or video call if there’s something that comes up that you’d like to talk through with me

I’m not into overblown hype, marketing tricks or hopping onto the latest shiny and short-lived trend. Just straight-talking, results-focused and practical advice.

No B.S., just heaps of pragmatic and individual expert support.

You will get all of this for £42 plus VAT per month for monthly subscribers, £378 per year plus VAT for annual subscribers. The annual cost works out at less than £32 plus VAT per month.

That’s significantly less than half the price of a take out flat white every day for a year!


For a year all members, monthly and annual, will get monthly master classes and much more for less than the cost of attending most 1 or 2 day one-off training programmes, and without the time out of the business and other travel and hotel expenses.

All members will have unlimited access to my 30 years’ of business growth experience, my world-class PhD research into entrepreneurial performance and my absolute focus on helping you to get the results you want, at the same time as having a fantastic customer experience throughout.

Annual members will be able to access quarterly one-to-one coaching that my high end clients pay 4-5 figure sums for.

If you were to purchase everything in the annual membership individually, based on what I’ve been invoicing clients over the 8 years since I founded my company, it would cost you in excess of £4,000 plus VAT (and that’s a very conservative number!) so just £378 plus VAT for the full year of support is an offer not to be missed.

The Idea Time® Membership IS for you if:

  • You want to work smarter to accelerate and sustain profitable growth.
  • You want to set and achieve big business goals and make your great ideas a reality.
  • You want to learn more about how to make the most of your head for business innovation, influencing skills and the creativity of the people around you.

The Idea Time® Membership is NOT for you if:

  • You’re not prepared to set aside a few hours across each month to work on taking your business to the next level.​
  • You want a “cookie cutter” approach to your business challenges and opportunities. You will receive all the resources and help you need, but every business is different and I will help you find the approaches that work best for you.
  • You expect instant results on everything. The Idea Time® Membership coaching and resources will help you get there faster and more efficiently. Some super big, hairy business challenges will need a bit of time and a much more detailed roadmap.


As long as you’re a paid-up member of the community.

The course materials are shared as video content, worksheets, cheat sheets, playbooks and checklists. You’ll get your own login and password for our
members’ area so you can access the course materials at any time. We do ask that your login is not shared, as membership is per individual rather than per company.

£42+VAT per month or £378+VAT for annual membership.

You’ll get out what you put in. If you invest an hour or so a week, you should start to make progress quickly. If you only dip in to the materials and community now and again your progress will be slower.

I would never want you to be unhappy. If you sign up as a monthly member, you can stop your membership at any time. If you opt for the annual fee and contact us within 30 days, we will issue a refund if you are genuinely unhappy with the service we offer and providing you have completed at least one of the core modules of the course and can evidence the coursework completed.

The 30 days should not be seen as a trial period as the annual membership is for those with a genuine commitment to optimising the resources and learning within the Idea Time Membership. Please note that deductions may be made if you have signed up and received any free joining incentives (such as a one-to-one coaching). If you choose to stop your membership you will no longer have access to any of the member resources.

The one-to-one coaching is an offer made to members selecting annual membership only. Should you take out an annual membership and then
decide to cancel within 30 days, you will be refunded 50% of your membership fee (subject to the terms in the point above) if you have had an individual coaching session.